Contrary to what many people believe, SEO is not an expense but an investment. SEO can give your business an edge but it has to be SEO using the right techniques. A bigger advantage for a business is outsourcing to a freelance SEO consultant who has the right skills and expertise to make your site more visible online. Outsourcing to a freelance SEO consultant can cost you but you are paying for a much higher level of expertise which is well worth your investment.
The key elements of SEO
The basic components of an SEO strategy have not changed over the years; build quality and fresh content that is interesting for people to read and which will be linked by those same people who have read the content. A third element that has recently gained a lot of popularity is social media. Businesses used to ignore the importance of social but more recently they have recognized its benefits for an online marketing campaign. There was no social media when SEO was introduced as a method to gain online presence but now it has become pervasive in all levels of society, industry and culture.
Content strategies for SEO
Businesses today can no longer ride on to the popularity of their brand to drive traffic to their site. Even if they have established a name in the industry, they still have their competitors to reckon with. Companies who focus on their SEO strategies understand that quality photos of their products posted on the site do not guarantee a high page ranking. They have to exert efforts at creating detailed and informative content that people would search for before they eventually make a purchasing decision. But content strategy goes beyond quality; it has to be optimized from an SEO perspective which begins with keyword research, the very reason for the freelance SEO consultant.
Search engines favor fresh content but you have to use keywords that people are actively using for their search otherwise you miss on the opportunity to gain traffic to your site. Keyword research is essentially a market research on the actual language that people are using when searching the web for a product. How many people would use the keyword “chocolate” when they are actually searching for “chocolate syrup” which is intended as topping for a dessert? Thinking in the mindset of the potential customer will be the guide in keyword research. When keyword phrases are used, it will bring the visitor to the exact search engine result for a minimal amount of time.
Link building is one of the techniques employed by a freelance SEO consultant that results into the creation of hyperlinks from other sites to your own so that whatever content you have posted can be shared with their readers. Quality links to your website is one of the essential factors that will determine your search engine rank but this can only be gained if you have the foresight to create content that will be interesting and informative for readers. With the outstanding growth of social media, site content becomes more important than ever because your readers have the power to like, share and link your content to these sites.Read more